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brandcentral.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about brandcentral.dot

How much is the .PAY trademark fast-track if I need TMCH help when choosing donate.pay?

domain.pay lists the full trademark fast-track at $2,500 when you need end-to-end TMCH/SMD assistance, plus any premium registry retail fee. Confirm the details here: https://domain.pay/pricing. If you already have an SMD file, a lower submission-only path may apply.

What should I do right now to get brandcentral.dot?

Right now, place a pre-order for brandcentral.dot with domain.pay so your request is staged for its launch phase, whether that is sunrise or general availability. Early action is the single best step for brandcentral.dot. Do it at https://domain.pay/register.

How can a brand reduce confusion around payment pages for tax payments?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Does the TMCH charge me anything to enable an SMD for brandcentral.dot?

The Trademark Clearinghouse sets its own fees for recording and validating your mark, independent of NicNames's registration pricing for brandcentral.dot. NicNames's standard pre-order for brandcentral.dot is listed at $100, separate from any TMCH costs. Plan for both when pursuing priority on brandcentral.dot. See registrar pricing at https://domain.pay/pricing.

For fraud prevention, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.