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bough.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bough.dot

For point-of-sale payments, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Why is bough.dot a strong name for payment links?

Payment links live or die on trust, and bough.dot reads as a dedicated paying surface rather than a random subpage. Because .PAY is operated by Amazon Registry Services as a purpose-built extension, the name itself frames the action. Compare options and reserve at https://domain.pay/register.

As an ecommerce brand, would travel.pay work as a payment brand?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

What if I lost the SMD file I need for bough.dot?

If you misplaced the SMD file for claiming bough.dot, you re-download it from your Trademark Clearinghouse account, where active records expose the current .smd. There is no need to re-validate the mark as long as the TMCH record is active. Retrieve it, then claim bough.dot at https://domain.pay/register.

How do I register loans.pay if it matches my trademark for BNPL checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.