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blurs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about blurs.dot

How do I register tap.pay if it matches my trademark when choosing tap.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What proof does NicNames need to grant me priority on blurs.dot?

To grant trademark priority on blurs.dot, NicNames needs a valid TMCH SMD file whose encoded mark matches the blurs.dot string. The SMD is your cryptographic proof of validated trademark rights. No SMD means no priority claim is possible for blurs.dot. Submit your proof at https://domain.pay/register.

Where can I generate .PAY ideas for mobile money for a retail brand?

For mobile money, brainstorm short, action-oriented .PAY labels and then verify them in the domain.pay catalog/search: https://domain.pay/domains. Good candidates are clear, memorable and tied to payment actions like checkout, billing, wallet funding, payouts or invoices.

What if I miss the priority window for blurs.dot?

If the trademark-priority window for blurs.dot closes before you act, you can still place a standard pre-order for blurs.dot at the listed $100 and wait for general availability. Acting early reduces the chance another applicant secures blurs.dot first. Pre-order at https://domain.pay/register.

Can a trademark owner register a matching .PAY domain now for point-of-sale payments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.