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bluline.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluline.dot

Can I use .PAY for redirects to my existing checkout for a retail brand?

Yes, you can use a .PAY domain as a clean branded entry point or redirect to an existing checkout, but implement redirects, SSL and tracking carefully. First secure or pre-order the label through domain.pay: https://domain.pay/register.

Will my bluline.dot renewal cost the same as registration?

For standard labels, bluline.dot renews at the standard rate each year. If the registry classifies bluline.dot as premium, both the first-year and renewal fees are higher and match the premium tier. Check the renewal figure for bluline.dot at https://domain.pay/pricing.

Can I browse alternative .PAY names if my first choice is taken for fraud prevention?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Is there a risk my SMD leaks if I share it to claim bluline.dot?

Treat your SMD like a credential: only submit it through the trusted NicNames flow when claiming bluline.dot, not over casual channels. While it encodes validated mark data, careless sharing is poor practice. Use the official registration path for bluline.dot to keep it safe. Begin at https://domain.pay/register.

Will I need accurate contact details for a .PAY registration for fraud prevention?

Yes. Registry policy requires complete, accurate and current registration data. Use domain.pay for the registration path and keep your contact details up to date: https://domain.pay/register. Inaccurate data can create compliance and communication problems.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.