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bluffs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluffs.dot

For point-of-sale payments, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Why use bluffs.dot for a renewal reminder email?

A renewal email that links to bluffs.dot sends customers to a clear, payment-native page to keep their service active. The recognizable .PAY address reduces hesitation and accidental lapses. Reserve it at https://domain.pay/register.

What are the current .PAY launch dates in 2026 and 2027 for BNPL checkout?

Current ICANN dates: .PAY Sunrise is April 13–July 20, 2026; LRP1 is July 20, 2026–February 1, 2027; Trademark Claims is February 1–May 2, 2027. For registration or pre-order action, use domain.pay: https://domain.pay/register.

Will premium status change my refund amount for bluffs.dot?

If a premium bluffs.dot pre-order fails, the refund under our stated policy returns whatever you were charged, so a higher premium bluffs.dot fee is refunded in full rather than at the $100 standard amount. The refund matches your actual charge. Read the policy at https://domain.pay/pricing.

What is a .PAY domain and why does it matter for crypto payments?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For crypto payments, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.