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bluff.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluff.dot

Is there a cash refund option for a failed .PAY pre-order for online checkout?

domain.pay states that if a registration attempt is unsuccessful, you receive 100% credit toward another domain or may request an 80% cash refund. Review the live refund wording before ordering: https://domain.pay/pricing. Premium, reserved, blocked or already-registered names can still prevent success.

What information is encoded inside the SMD I use for bluff.dot?

The SMD you use for bluff.dot encodes your validated mark text matching the bluff.dot string, associated dates, and a cryptographic signature from the TMCH. NicNames reads this to confirm your priority eligibility for bluff.dot. You never edit the file; you simply submit it. Upload it at https://domain.pay/register.

During the .PAY launch, how exact does my trademark need to be for a .PAY Sunrise registration?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Can I use trademark priority and a standard pre-order together for bluff.dot?

They're separate paths: a trademark-priority claim on bluff.dot uses your TMCH SMD during the registry's priority window, while a $100 standard pre-order queues bluff.dot for general availability. Pick the one that fits bluff.dot's situation. Compare both for bluff.dot at https://domain.pay/register.

What should I do first if I want a .PAY domain for digital wallets?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.