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bluf.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluf.dot

What does it mean if a .PAY name is premium for an ecommerce brand?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Can I use my Signed Mark Data file to register bluf.dot?

Yes. A valid SMD file from the TMCH lets verified holders of the bluf.dot mark claim bluf.dot during priority phases ahead of general availability. The SMD proves your rights at registration time, so keep it ready when you pre-order bluf.dot. https://domain.pay/pricing

Do premium .PAY names cost more than standard names when choosing tap.pay?

Premium .PAY names can carry additional registry retail fees set by Amazon Registry Services. domain.pay says premium retail can vary by tier, so check the exact label before paying: https://domain.pay/pricing. The pre-order or fast-track fee does not make a premium name standard-priced.

Does registering bluf.dot guarantee I get it?

A first-day pre-order improves your timing but does not guarantee bluf.dot, because trademark priority and demand can intervene. If the attempt fails, domain.pay refunds it per policy, so you are not out of pocket. See the terms on /pricing.

What happens around February 1, 2027 for .PAY when choosing travel.pay?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.