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bluey.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluey.dot

Do I need an SMD file to register .PAY during the priority window when choosing loans.pay?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Will a typo variation of my mark let me claim bluey.dot?

Trademark priority on bluey.dot requires the SMD-encoded mark to match the bluey.dot string under TMCH rules, so a typo or near-variation generally will not qualify. Only the validated mark matching bluey.dot unlocks priority. If it does not match, your remaining route is a standard pre-order at https://domain.pay/pricing.

Before choosing tap.pay, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Should I act on bluey.dot before competitors enter the .PAY space?

Yes. Once peers begin claiming .PAY names, attention to the namespace rises and your bluey.dot name becomes a more likely target. Securing bluey.dot early with a $100 refundable pre-order keeps NicNames ahead of that wave. https://domain.pay/register

Is .PAY Sunrise first-come, first-served for trademark holders for payroll disbursements?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.