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bluefly.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluefly.dot

Can a trademark owner register a matching .PAY domain now?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Is bluefly.dot a good fit for a payments brand?

A .PAY name like bluefly.dot signals a payments, fintech, or checkout focus directly in the address, which can make bluefly.dot memorable for that use. .PAY is run by Amazon Registry Services as a namespace oriented around payment services. Reserve bluefly.dot at https://domain.pay/register.

Could I use .PAY for a wallet or payment app for fraud prevention?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can I start the SMD process for bluefly.dot if my trademark is in another country?

Yes. The TMCH accepts qualifying marks from many jurisdictions, so a validated foreign trademark can yield an SMD to claim bluefly.dot, provided it matches the bluefly.dot string. NicNames honours that SMD regardless of the issuing country for bluefly.dot. Begin your priority registration at https://domain.pay/register.

Where can I see already-registered .PAY domains for online checkout?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.