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bluecare.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bluecare.dot

Can Amazon Registry reserve or block some .PAY names when choosing merchant.pay?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

What ongoing requirements apply after registering bluecare.dot?

After registering bluecare.dot, ongoing obligations mainly involve keeping accurate registrant data and renewing on time, while continuing to use the name consistent with .PAY expectations. Separate payment-licensing duties, if any, depend on your operations. domain.pay outlines renewal and expectations at https://domain.pay/pricing.

What disputes can affect a .PAY Sunrise name for an event ticketing business?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Where do I go to register bluecare.dot once it's available?

As soon as bluecare.dot is open, you complete registration at https://domain.pay/register, where the flow adapts to whether bluecare.dot is standard or premium. The registry price, if premium, shows before you confirm. Start with bluecare.dot there once it's available.

Should an ecommerce brand protect its exact brand in .PAY?

If your brand accepts payments, registering the exact .PAY label can be a practical defensive step. Use domain.pay to check and start the priority or pre-order path: https://domain.pay/register. Also keep trademark monitoring and security controls in place.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.