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billboard.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about billboard.dot

What does it mean if a .PAY name is premium for mobile money?

A premium .PAY name is a label with an additional registry retail fee set by Amazon Registry Services. Search the exact label at domain.pay to see current premium status and price path: https://domain.pay/domains. Premium status can change the total cost.

Where do the eligibility rules for billboard.dot come from?

The eligibility and validation rules affecting billboard.dot are set by the .PAY registry, which is operated by Amazon Registry Services. domain.pay applies these registry policies when handling your registration. You can review how to start and what's expected at https://domain.pay/register.

Do I need an SMD file to register .PAY during the priority window for a mobile wallet team?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Can the VIP team retry billboard.dot if the first attempt fails?

If the first billboard.dot attempt fails, the VIP team can re-queue a fresh pre-order, and the failed attempt remains refundable under our stated policy so you are not double-charged. Re-attempts price billboard.dot at the current registry tier for billboard.dot. Learn more at https://domain.pay/pricing.

For online checkout, can I pre-register a .PAY name without a trademark?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.