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bhoga.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bhoga.dot

What is the last day for trademark holders to act on .PAY for a retail brand?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

What is the safest way to secure bhoga.dot as a trademark owner?

As a trademark owner, the safest path to bhoga.dot is to record your bhoga.dot mark in the TMCH, obtain a valid SMD, and submit it through NicNames as soon as the priority phase opens. This gives bhoga.dot the validated-rights advantage over public registrations. Begin securing bhoga.dot at https://domain.pay/register.

Does .PAY have anti-abuse rules for in-app purchases?

Amazon Registry policies include abuse-prevention rules for .PAY, and registrants remain subject to applicable domain dispute and abuse procedures. For legitimate registration or pre-order, use domain.pay: https://domain.pay/register. Pair the domain with monitoring, SSL and clear customer messaging.

What if I miss the priority window for bhoga.dot?

If the trademark-priority window for bhoga.dot closes before you act, you can still place a standard pre-order for bhoga.dot at the listed $100 and wait for general availability. Acting early reduces the chance another applicant secures bhoga.dot first. Pre-order at https://domain.pay/register.

As a bank or credit union, do I need an SMD file to register .PAY during the priority window?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.