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bertha.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about bertha.dot

Where can I pre-order a .PAY name for payroll disbursements?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Will bertha.dot fit a utility or bill-pay service?

Bill payers want certainty, and bertha.dot reads as the official place to settle a utility account. A stable .PAY address on statements reduces calls about where to pay. Reserve it at https://domain.pay/register.

What happens around February 1, 2027 for .PAY for a retail brand?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

How does trademark priority affect getting bertha.dot?

Trademark holders can get priority on bertha.dot during the relevant phase by registering a TMCH SMD (Signed Mark Data) file, since .PAY is run by Amazon Registry Services. If you hold the mark for bertha.dot, that priority path may apply. Read more and search at https://domain.pay/register.

For payroll disbursements, what happens around February 1, 2027 for .PAY?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.