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berluti.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $14,700 + $14,700/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $14,900 + $14,700/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $17,200 + $14,700/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about berluti.dot

Could I use .PAY for a wallet or payment app for point-of-sale payments?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can berluti.dot simply redirect to my existing payment processor?

Yes. Many owners point berluti.dot as a redirect to a Stripe, PayPal, or custom checkout link, so customers see the clean berluti.dot address while the processor handles the transaction. You keep your existing setup and gain a memorable front door. Register berluti.dot at /register.

For online checkout, how do I register a .PAY domain right now?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Can an agency submit the SMD on behalf of my brand for berluti.dot?

An agency can run the NicNames registration flow for berluti.dot if it has authority and access to your valid SMD for the berluti.dot mark. The priority claim still rests on that SMD representing your validated rights. Make sure the agency uses the correct file for berluti.dot. Begin the process at https://domain.pay/register.

When does the .PAY Trademark Claims period run when choosing settle.pay?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.