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benchmarking.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about benchmarking.dot

Can a trademark owner register a matching .PAY domain now when choosing tap.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How do I prepare a trademark claim for benchmarking.dot?

To prepare a trademark claim for benchmarking.dot, record your mark in the TMCH and obtain your SMD file ahead of the sunrise phase, then let domain.pay submit benchmarking.dot. Starting early avoids missing the window. Begin preparation at https://domain.pay/register.

For online checkout, when does the .PAY LRP1 period begin?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

Are .PAY names like benchmarking.dot treated as trustworthy by users?

A .PAY name like benchmarking.dot signals a payments or fintech focus and, when paired with valid HTTPS, presents as a legitimate site. User trust comes from the padlock, clear branding, and content — not the extension alone. Keep benchmarking.dot on HTTPS and consistent with your brand.

Where do I enter the .PAY label I want to check when choosing brand.pay?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.