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behavioral.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about behavioral.dot

As an event ticketing business, is a payment gateway business eligible for .PAY in the LRP?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can the launch schedule for behavioral.dot change?

Registry schedules can shift, but behavioral.dot always follows the same phase order: sunrise then general availability. By pre-ordering behavioral.dot, domain.pay tracks any schedule changes and submits at the correct moment for you. Stay covered at https://domain.pay/register.

Could I use .PAY for a wallet or payment app for digital wallets?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

What can a streamer do with behavioral.dot on stream?

A streamer can display behavioral.dot as the address viewers use to support the channel in real time. A short, spellable .PAY name works far better on an overlay than a long shortener. Reserve it at https://domain.pay/register.

For mobile money, can a company that only plans future payments register .PAY during LRP1?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.