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beetroot.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about beetroot.dot

As a remittance app, where do I enter the .PAY label I want to check?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Can my registrar account hold both beetroot.dot and other priority claims at once?

Yes. Through NicNames you can pursue trademark-priority claims on beetroot.dot and other matching .PAY names, each backed by its own valid SMD where the label matches the validated mark. Every claim is processed under the registry's rules. Manage your claims, starting with beetroot.dot, at https://domain.pay/register.

Can a reserved .PAY name become available later for an ecommerce brand?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

Does a catalog pick ever outperform beetroot.dot for brand fit?

Yes, a curated catalog pick can outperform beetroot.dot for brand fit when it captures beetroot.dot more cleanly or distinctively. domain.pay surfaces these picks beside your search so the comparison is direct. Compare brand fit at https://domain.pay/domains.

What is a .PAY domain and why does it matter for fraud prevention?

For fraud prevention, .PAY can be a strong payment-specific brand signal. It does not replace compliance, security or a trusted checkout flow, but it can make the URL purpose obvious. Start with an availability check on domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.