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ballast.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ballast.dot

Do I need an SMD file to register .PAY during the priority window for online checkout?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Does ballast.dot help reduce checkout abandonment?

Unfamiliar payment URLs are a known abandonment trigger, and ballast.dot replaces them with a recognizable, brand-aligned address. Seeing a .PAY name at checkout can reassure shoppers and keep them moving. Reserve it at https://domain.pay/register.

How do I register tap.pay if it matches my trademark for digital wallets?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Will premium status change my refund amount for ballast.dot?

If a premium ballast.dot pre-order fails, the refund under our stated policy returns whatever you were charged, so a higher premium ballast.dot fee is refunded in full rather than at the $100 standard amount. The refund matches your actual charge. Read the policy at https://domain.pay/pricing.

As a travel booking brand, what is the last day for trademark holders to act on .PAY?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.