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baking.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $1,400 + $1,400/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,600 + $1,400/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,900 + $1,400/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about baking.dot

Can I transfer a .PAY LRP domain to someone else when choosing tap.pay?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Who should consider buying baking.dot first?

Any brand whose name matches baking.dot should consider it first, since a matching .PAY address protects the brand and gives customers an obvious place to pay. Trademark holders get priority through domain.pay's TMCH-based registration. Check eligibility at https://domain.pay/register.

Is a payment gateway business eligible for .PAY in the LRP for payroll disbursements?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Can I pre-order baking.dot if my trademark application is still pending?

Trademark-priority for baking.dot requires a TMCH SMD file, which the Trademark Clearinghouse issues only for validated marks, so a pending application alone may not qualify for baking.dot. You can still place a standard pre-order for baking.dot meanwhile. Choose a path at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for point-of-sale payments?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.