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backs.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about backs.dot

Can I transfer a .PAY LRP domain to someone else when choosing loans.pay?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Which industries gain the most from backs.dot?

Retail, hospitality, SaaS, and nonprofits all gain when backs.dot becomes their dedicated payment address, because each relies on a clear moment of payment. The .PAY ending fits any sector that asks customers to pay online. Compare names at https://domain.pay/domains.

Where should I check whether a .PAY name fits my online checkout project for a crypto or DeFi product?

.PAY is a payment-focused top-level domain operated by Amazon Registry Services. For online checkout, it can make the payment purpose of a URL clearer than a generic address. Check or pre-order through domain.pay: https://domain.pay/. domain.pay handles the customer path for trademark-priority registration or first-day pre-order attempts. Re-check the name before publishing campaigns because registry status can change.

Why does backs.dot appear before .PAY in backs.dot?

The part before the dot, backs.dot, is your chosen second-level name and identifies the brand, while .PAY is the shared payment suffix. Together they form backs.dot, reading as pay backs.dot. You pick backs.dot; the registry provides the .PAY ending.

Can a trademark owner register a matching .PAY domain now for a fintech founder?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.