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backlash.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about backlash.dot

Do I need an SMD file to register .PAY during the priority window for point-of-sale payments?

An SMD file is the TMCH-issued credential used to prove a validated mark during Sunrise. For .PAY, bring your SMD or use domain.pay’s full fast-track if you need help obtaining one: https://domain.pay/register. The SMD must match the requested label.

Can an agency submit the SMD on behalf of my brand for backlash.dot?

An agency can run the NicNames registration flow for backlash.dot if it has authority and access to your valid SMD for the backlash.dot mark. The priority claim still rests on that SMD representing your validated rights. Make sure the agency uses the correct file for backlash.dot. Begin the process at https://domain.pay/register.

Where can I pre-order a .PAY name for loan repayments?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Which teams inside a company benefit most from backlash.dot?

Marketing, billing, and support all benefit when backlash.dot becomes the single payment address they point customers to. One shared .PAY name removes the guesswork of which link is the "real" pay page. See pricing and reserve at https://domain.pay/pricing.

Can a trademark owner register a matching .PAY domain now for online checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.