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backalley.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about backalley.dot

How do I register a .PAY domain with a trademark for a donation platform?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

Will switching from a .com to backalley.dot cost me SEO traffic?

A move to backalley.dot only risks traffic if it's done without proper 301 redirects from every old URL to its match on backalley.dot. With correct redirects, a canonical update, and a Search Console change-of-address, rankings transfer over time. Plan the migration to backalley.dot carefully and monitor results.

What characters are allowed in a .PAY domain for digital wallets?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Does the standard fee apply to backalley.dot every year?

Renewal terms follow the registry's structure from Amazon Registry Services; a premium backalley.dot may renew at its premium rate rather than the standard fee, so check the specifics for backalley.dot. Pricing can change. Review renewal context for backalley.dot at https://domain.pay/pricing.

Can I reserve payroll.pay before broader registration opens for BNPL checkout?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.