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ayy.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ayy.dot

When does the .PAY LRP1 period begin when choosing merchant.pay?

ICANN currently lists .PAY Limited Registration Period 1 from July 20, 2026 to February 1, 2027. LRP1 has payment-transaction eligibility and use restrictions. Check your domain path through domain.pay: https://domain.pay/register.

How does first-day pre-order differ from trademark priority for ayy.dot?

Trademark priority lets a validated TMCH mark holder claim ayy.dot first using an SMD file, before anyone else. First-day pre-order is the next opportunity, open to those without a trademark, listed at $100 for ayy.dot. Priority always ranks ahead of pre-order. Compare both paths at https://domain.pay/pricing.

What should I know about Amazon Registry and .PAY before registering for a retail brand?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Can I claim ayy.dot if my trademark covers a different product class?

The TMCH validates the mark text rather than the broad goods-and-services class, so an SMD matching the ayy.dot string can support a priority claim on ayy.dot regardless of class. The key requirement is a validated, matching mark for ayy.dot. Verify your SMD and register at https://domain.pay/register.

Can I reserve brand.pay before broader registration opens for loan repayments?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.