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avoidance.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about avoidance.dot

What happens if another trademark holder already registered my .PAY idea for loan repayments?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

What information is encoded inside the SMD I use for avoidance.dot?

The SMD you use for avoidance.dot encodes your validated mark text matching the avoidance.dot string, associated dates, and a cryptographic signature from the TMCH. NicNames reads this to confirm your priority eligibility for avoidance.dot. You never edit the file; you simply submit it. Upload it at https://domain.pay/register.

Is registering .PAY a replacement for trademark monitoring for secure payment links?

No. Registering .PAY is not a replacement for trademark monitoring, takedowns or fraud controls. It can still reduce customer confusion around your official payment destination. Start by checking key names through domain.pay: https://domain.pay/register.

Can I get avoidance.dot if I hold a registered trademark?

Yes. If you hold a registered trademark matching avoidance.dot, you may use trademark-priority registration for avoidance.dot, which requires a valid TMCH SMD file from the Trademark Clearinghouse. This gives eligible brand owners a chance to claim avoidance.dot ahead of general availability. Begin at https://domain.pay/register.

How do I know if merchant.pay is available for online checkout?

Search the exact .PAY label at domain.pay to see current availability and premium status: https://domain.pay/domains. Availability can change quickly during launch phases, so verify before publishing names, ads or product screens.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.