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avocado.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about avocado.dot

Could a .PAY domain be suspended for not being used for payments for fraud prevention?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Why might sunrise end before I register avocado.dot?

Sunrise for avocado.dot runs only for the registry's fixed window; if you wait too long, it closes and avocado.dot moves to general availability where trademark priority no longer applies. domain.pay submits avocado.dot within the sunrise window for you. Act at https://domain.pay/register.

For point-of-sale payments, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Why is the .PAY suffix in avocado.dot considered payment-focused?

The .PAY suffix was created specifically for payment, billing, and financial use cases, which is why avocado.dot signals money movement so clearly. Amazon Registry Services positions .PAY as a trusted namespace for transactions. That focus is built into the suffix, not just implied.

What should trademark counsel do before July 20, 2026 for .PAY for fraud prevention?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.