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automattic.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about automattic.dot

What happens if another trademark holder already registered my .PAY idea for point-of-sale payments?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Can trademark holders skip the queue for automattic.dot?

Trademark holders do not skip the queue so much as use a separate, earlier phase: sunrise. With a TMCH-validated mark and SMD file, you can register automattic.dot before general availability even opens. domain.pay handles the submission, explained at https://domain.pay/register.

Who operates the .PAY extension, and where can a remittance app get one for a remittance app?

Amazon Registry Services operates the .PAY top-level domain. A remittance app can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

What does trademark priority mean for getting automattic.dot?

Trademark priority means owners of TMCH-validated marks can register automattic.dot during sunrise, before the general public, reducing the risk of losing automattic.dot to others. domain.pay provides this priority service. Learn more at https://domain.pay/register.

Is .PAY Sunrise first-come, first-served for trademark holders for crypto payments?

.PAY Sunrise is a Start-Date Sunrise, so eligible trademark registrations are allocated on a first-come, first-served basis when policy requirements are met. Start the request at domain.pay: https://domain.pay/register. Waiting can increase the risk that another eligible party gets the matching label first.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.