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automated.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about automated.dot

Is a payment gateway business eligible for .PAY in the LRP for digital wallets?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Will I be refunded if my pre-order for automated.dot fails?

Yes. If a pre-order attempt for automated.dot does not result in a successful registration, the fee is refundable per the stated policy. This applies when automated.dot cannot be allocated to you for reasons outside your control. Review terms and start at https://domain.pay/register.

What is the last day for trademark holders to act on .PAY when choosing subscriptions.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

What is the safest way to reserve automated.dot before competitors act?

The safest way to reserve automated.dot before competitors is to place a pre-order now so automated.dot is queued with the registry ahead of general availability, with the fee refundable if it fails per the stated policy. Brand owners can add trademark priority. Reserve automated.dot at https://domain.pay/register.

Can a trademark holder challenge a bad .PAY Sunrise registration for secure payment links?

.PAY Sunrise registrations can be subject to Sunrise dispute procedures if the registration or denial violates the Sunrise criteria. Start by checking your own label at domain.pay: https://domain.pay/register, and coordinate with trademark counsel for formal dispute strategy.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.