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attrakt.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about attrakt.dot

For fraud prevention, could I use .PAY for a wallet or payment app?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Does attrakt.dot require a separate account to upload my SMD?

You complete the SMD upload for attrakt.dot within the NicNames registration flow, which guides you through providing the file and your details. The trademark-priority step for attrakt.dot happens in that same flow rather than a separate portal. Begin and upload your SMD at https://domain.pay/register.

How do I register tap.pay if it matches my trademark when choosing tap.pay?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Why was .PAY created for payment use?

The .PAY TLD, operated by Amazon Registry Services, was created to give payments and financial services a clearly themed namespace, which is why attrakt.dot may carry payment-related validation expectations. This helps signal trust to users. domain.pay can register attrakt.dot within this namespace at https://domain.pay/register.

For point-of-sale payments, what does 'approved Payment Service Provider' mean for .PAY eligibility?

During LRP1, .PAY eligibility is limited to registrants that conduct payment transactions online using an approved Payment Service Provider or third-party payment processor, with payment-related use. For registration help, use domain.pay: https://domain.pay/register. Separate financial licensing depends on your activity and jurisdiction.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.