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attracta.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about attracta.dot

How can a brand reduce confusion around payment pages for in-app purchases?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Is my attracta.dot priority claim public during the phase?

Trademark-priority claims on attracta.dot are processed under the registry's rules, and the final registration of attracta.dot appears in WHOIS once completed. The SMD itself stays your private credential during the phase. NicNames uses it only to verify your priority on attracta.dot. Register at https://domain.pay/register.

Can domain.pay help me get TMCH/SMD support before the .PAY deadline for payroll disbursements?

TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.

Does attracta.dot work for a charity's text-to-give?

Pair attracta.dot with a text-to-give campaign so a reply message sends donors to a memorable payment page. The short .PAY name is easy to include in an SMS and reads as a giving link. Reserve it at https://domain.pay/register.

Can a licensee or assignee use a trademark for a .PAY registration for payroll disbursements?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.