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attire.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about attire.dot

Is .PAY meant for crypto payments or just for general websites for a bank or credit union?

.PAY is best understood as a payment-focused domain ending for use cases such as crypto payments, checkout, billing, wallets and fintech. It is not a compliance substitute, but it can make the URL purpose clearer. Check your label at domain.pay: https://domain.pay/.

Will NicNames store my SMD file after registering attire.dot?

NicNames uses your SMD file to validate and process your priority claim on attire.dot during registration. The SMD itself is tied to your TMCH record, which the Clearinghouse maintains independently. Handle your SMD securely since it represents your validated rights to attire.dot. Begin registration at https://domain.pay/register.

Could I use .PAY for a wallet or payment app for a brand-protection manager?

Yes. A wallet or payment app can use .PAY for a memorable payment-specific entry point. Check candidate labels through domain.pay: https://domain.pay/domains. If you own a matching trademark, consider the priority route; otherwise pre-order for broader access.

Can I learn more about .PAY before I commit to attire.dot?

Yes. You can read about the .PAY namespace, operated by Amazon Registry Services, and explore available names before committing to attire.dot at https://domain.pay/. When you are ready to reserve attire.dot, start your pre-order or priority request at https://domain.pay/register.

Do I need a financial license to register a .PAY domain during LRP1 when choosing donate.pay?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.