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atten.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about atten.dot

For digital wallets, what if my trademark has spaces or special characters and I want .PAY?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Who is eligible to register atten.dot?

Eligibility for atten.dot follows the .PAY registry policies set by Amazon Registry Services, which generally expect registrants to use the name for payment or financial-related purposes. domain.pay can register atten.dot on your behalf and help confirm whether your intended use fits the registry's framing. See https://domain.pay/register to start.

Could a .PAY domain be suspended for not being used for payments for loan repayments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Who should consider registering atten.dot first?

Brands that own the trademark for atten.dot should act first, since they get priority for atten.dot via an SMD file during the trademark window. After that, anyone wanting the payment address can place a first-day pre-order. Begin at /register.

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for a payroll platform?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.