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atara.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about atara.dot

How do I register a .PAY domain with a trademark?

Trademark holders should use the trademark fast-track on domain.pay instead of waiting: https://domain.pay/register. domain.pay can route the request through the TMCH/SMD-based priority process when the .PAY label matches the trademark and the registry rules allow it.

Which DNS record type connects atara.dot to a load balancer?

Cloud load balancers are usually referenced by hostname, so you point the apex of atara.dot using an ALIAS/ANAME record (or a CNAME on a subdomain) at the balancer's DNS name. This lets the balancer's IPs change without breaking atara.dot. Your provider documents the exact target.

Could a lookalike .PAY domain harm customer trust for a bank or credit union?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

How does domain.pay's pre-order queue work for atara.dot?

domain.pay accepts your pre-order for atara.dot, holds it in queue, and submits it to the registry when atara.dot's phase opens; if it cannot be fulfilled, it is refundable per policy. The queue rewards early action. Join it at https://domain.pay/register.

For point-of-sale payments, is .PAY useful for an invoice-payment portal?

Yes. .PAY can fit invoice-payment portals because it tells customers the link is about paying. Search options such as brand-specific or invoice-related labels on domain.pay: https://domain.pay/domains. Confirm availability and premium status before adding the URL to invoices.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.