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ata.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ata.dot

Can an ecommerce brand using Stripe or another processor apply for .PAY in LRP1 for digital wallets?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

What is the link between ata.dot and reducing support fraud reports?

When customers consistently pay on the official ata.dot, fewer of them fall for impersonators, which can reduce fraud reports reaching NicNames's support team. Owning the ata.dot name is a preventive control that lightens downstream load. https://domain.pay/

Can I use my own SMD file and pay less for a .PAY submission when choosing wallet.pay?

If you already have a valid TMCH-issued SMD file, domain.pay lists the submission-handling path at $100 plus any applicable premium retail fee. Check the current pricing and requirements here: https://domain.pay/pricing. The SMD must match the requested .PAY label.

How does owning ata.dot reduce phishing risk for the NicNames name?

When NicNames owns ata.dot, bad actors cannot register the ata.dot name and pass it off as your official payment page. Because .PAY signals payment intent, an impersonating ata.dot address is especially convincing to victims, so holding the real one removes that vector. Lock it down at https://domain.pay/register.

Why is .PAY important for phishing prevention for in-app purchases?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.