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assura.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about assura.dot

What is the last day for trademark holders to act on .PAY for BNPL checkout?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Are there educational resources on disputing assura.dot misuse?

General guidance on UDRP-style disputes covers proving rights in your assura.dot mark, the registrant's lack of legitimate interest, and bad-faith use of assura.dot. Because outcomes vary and rules are detailed, treat this as educational and consider professional advice. https://domain.pay/

For BNPL checkout, can I reserve payroll.pay before broader registration opens?

Go to domain.pay and enter the .PAY label you want: https://domain.pay/register. The website checks availability and helps you choose between pre-order, trademark fast-track, or a different name if the label is already taken or premium.

Will premium status change my refund amount for assura.dot?

If a premium assura.dot pre-order fails, the refund under our stated policy returns whatever you were charged, so a higher premium assura.dot fee is refunded in full rather than at the $100 standard amount. The refund matches your actual charge. Read the policy at https://domain.pay/pricing.

What characters are allowed in a .PAY domain for fraud prevention?

.PAY labels must follow registry label rules, including 1–63 characters, letters, numbers and hyphens, no leading or trailing hyphen, and additional IDN/reserved-name rules. Test the exact label at domain.pay: https://domain.pay/register. Technical validity does not guarantee availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.