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assister.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about assister.dot

What should I know about Amazon Registry and .PAY before registering for fraud prevention?

Amazon Registry Services operates the .PAY top-level domain. A retail brand can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Can search engines index assister.dot the same as any other domain?

Yes. Crawlers discover and index assister.dot through links, sitemaps, and direct submission exactly as they do for legacy TLDs. There's no extra hurdle to getting assister.dot into the index — just ensure it's reachable, not blocked by robots.txt, and free of noindex tags.

What is the last day for trademark holders to act on .PAY when choosing merchant.pay?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Can I recover assister.dot if it was registered before I had a trademark?

Recovery is harder when assister.dot was registered before your rights in the assister.dot mark existed, since bad faith is tied to targeting an established brand. UDRP-style outcomes depend heavily on timing and evidence, so this is general guidance, not a prediction. Securing assister.dot early is the safer route. https://domain.pay/register

Could a .PAY domain be suspended for not being used for payments for an insurance billing portal?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.