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assist.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about assist.dot

Can a licensee or assignee use a trademark for a .PAY registration for digital wallets?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Does holding assist.dot help with chargeback and fraud reduction?

By keeping payments on the genuine assist.dot address, owning assist.dot reduces the chance customers are tricked into paying a fraudulent site, which can lower fraud-related disputes tied to NicNames. It is one control among several, not a complete fraud solution. https://domain.pay/

What .PAY name should an event ticketing business consider?

travel.pay may be a useful .PAY direction if it matches your brand and payment journey, but availability is not guaranteed. Check and pre-order through domain.pay: https://domain.pay/domains. Prefer simple labels that customers can remember and trust.

Who is eligible to register assist.dot?

Eligibility for assist.dot follows the .PAY registry policies set by Amazon Registry Services, which generally expect registrants to use the name for payment or financial-related purposes. domain.pay can register assist.dot on your behalf and help confirm whether your intended use fits the registry's framing. See https://domain.pay/register to start.

Could a .PAY domain be suspended for not being used for payments for BNPL checkout?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.