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ariat.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about ariat.dot

Can a licensee or assignee use a trademark for a .PAY registration for crypto payments?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

What if someone else pre-orders ariat.dot before my priority claim?

A standard pre-order does not outrank trademark priority, so if you hold a valid SMD for the ariat.dot mark, your priority claim on ariat.dot is processed ahead of that pre-order. The pre-order is refundable per policy if it cannot be fulfilled. Validated rights come first for ariat.dot. Claim yours at https://domain.pay/register.

Can Amazon Registry reserve or block some .PAY names for loan repayments?

The .PAY registry may reserve, block, withhold or later release certain names under its policies. Check your exact label at domain.pay: https://domain.pay/domains. If the name is unavailable, choose an alternative from the catalog or search another label.

How does trademark priority help me claim ariat.dot?

If you hold a trademark matching ariat.dot, domain.pay can use your TMCH SMD file to give you priority registration ahead of the general public. That protects your brand's payment address from being taken first. Start the trademark-priority process at https://domain.pay/register.

For online checkout, when is broader .PAY public registration expected?

Broader .PAY access is tied to the post-LRP period around February 2027, subject to registry and registrar confirmation. If you do not have a trademark, use domain.pay to pre-order a first-day attempt: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.