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arara.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about arara.dot

What if my trademark has spaces or special characters and I want .PAY for point-of-sale payments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Should small businesses bother protecting arara.dot too?

Yes. Impersonators target any recognizable arara.dot, not just large enterprises, and a fake payment page using arara.dot can damage trust regardless of company size. The standard pre-order is $100 and failed attempts are refundable, so protecting arara.dot is accessible to small brands. https://domain.pay/register

When does the .PAY Trademark Claims period run for payroll disbursements?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

Why was my SMD rejected when claiming arara.dot?

An SMD claim on arara.dot can be rejected if the encoded mark does not match the arara.dot string, the SMD has expired, or the underlying TMCH record is no longer active. NicNames validates the file before granting priority. Refresh your TMCH record and re-export a current SMD, then retry at https://domain.pay/register.

Who operates the .PAY extension, and where can a checkout product manager get one for online checkout?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.