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appregister.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about appregister.dot

Does .PAY require payment-related use after registration for point-of-sale payments?

Yes. The LRP policy says .PAY LRP names must be used in connection with payment-related services, and failure to demonstrate such use may lead to suspension or cancellation. Check the current path at domain.pay: https://domain.pay/register.

Can I cancel my pre-order for appregister.dot before it is processed?

You can manage your pre-order for appregister.dot before the registry processes it, and if an attempt to register appregister.dot ultimately fails, the fee is refundable per the stated policy. For cancellation steps specific to appregister.dot, follow the order management options at https://domain.pay/register.

What should trademark counsel do before July 20, 2026 for .PAY for fraud prevention?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

Does appregister.dot affect how my brand appears in voice search?

A clear, pronounceable name like appregister.dot is easier for users to say and for assistants to capture, though voice ranking still depends on content and structured data. Make sure appregister.dot reads naturally aloud and your pages answer questions concisely. The extension itself isn't a voice-search factor.

What is the last day for trademark holders to act on .PAY for point-of-sale payments?

ICANN currently lists .PAY Sunrise from April 13, 2026 to July 20, 2026. domain.pay says trademark owners needing TMCH support should apply by July 10, 2026 and notes a final July 20, 2026 13:00 UTC deadline. Start here: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.