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appnexus.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about appnexus.dot

As a donation platform, can I pre-register a .PAY name without a trademark?

Yes. If you do not have a matching trademark, use domain.pay to pre-order a first-day registration attempt for broader availability: https://domain.pay/register. A pre-order is not a guarantee; the name may become unavailable, premium, reserved or blocked before submission.

Can I pre-order appnexus.dot before it is available?

Yes, you can place a pre-order for appnexus.dot ahead of general availability so your request is queued and submitted when the registry opens the name. If the appnexus.dot pre-order fails, the attempt is refundable. Start a pre-order at https://domain.pay/pricing.

For BNPL checkout, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Does pre-ordering appnexus.dot guarantee I will get the name?

Pre-ordering appnexus.dot reserves your place in line but does not guarantee allocation, because more than one party may request appnexus.dot or the registry may apply its own rules. If your attempt fails, the pre-order fee is refundable per the stated policy. Place your pre-order at https://domain.pay/register.

What should I do first if I want a .PAY domain for loan repayments for a retail brand?

Start at domain.pay, search the label, then choose the right path: trademark fast-track if you qualify, or pre-order for a first-day attempt when broader access opens. Use this page: https://domain.pay/register. Registration is subject to registry rules and availability.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.