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applynow.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about applynow.dot

Is a payment gateway business eligible for .PAY in the LRP when choosing loans.pay?

An ecommerce or gateway business using a payment processor may be closer to the LRP1 eligibility concept, but the registry rules still control. Start at domain.pay to choose the correct path and verify current requirements: https://domain.pay/register. Separate licensing issues remain legal questions.

How is premium different from reserved for applynow.dot?

For applynow.dot, premium means the registry allows registration but at a higher wholesale price, while reserved means Amazon Registry Services has withheld it from registration entirely. One is buyable at a special price; the other isn't open at all. Confirm which applies to applynow.dot — status can change — at https://domain.pay/domains.

For online checkout, what should trademark counsel do before July 20, 2026 for .PAY?

Trademark owners should act before the July 20, 2026 .PAY priority deadline. domain.pay also notes that TMCH support should begin earlier, by July 10, 2026. Check your label and start here: https://domain.pay/register. Late action may push you into later phases.

What can a mobile-first brand do with applynow.dot?

A mobile-first brand can make applynow.dot the address users tap to pay across SMS, app, and social. Short and payment-native, it's easy to type on a phone and reinforces trust at checkout. Start at https://domain.pay/register.

Can a company that only plans future payments register .PAY during LRP1 for crypto payments?

A business that only plans future payments should be careful: LRP1 is written around registrants that conduct online payment transactions using approved processing channels. If you cannot qualify, use domain.pay to pre-order for broader availability: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.