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appies.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about appies.dot

Does .PAY automatically improve SEO rankings for an event ticketing business?

.PAY is a branding and relevance signal, not an automatic SEO ranking boost. Use it when it improves payment-page clarity and user trust, then follow normal SEO practices. Start by securing or pre-ordering the domain at domain.pay: https://domain.pay/register.

How much do I save registering appies.dot at the standard rate?

Registering appies.dot at the $100 standard rate avoids the higher recurring fees of a premium classification, which the registry applies only to certain appies.dot strings. The saving depends entirely on whether appies.dot is premium. Confirm the rate for appies.dot at https://domain.pay/pricing.

For point-of-sale payments, can a licensee or assignee use a trademark for a .PAY registration?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

Does appies.dot look different in a browser address bar?

In the address bar, appies.dot appears like any URL but ends in .PAY instead of .com, making its payment purpose visible. There is no warning or oddity, since .PAY is a standard top-level domain. Visitors simply see appies.dot as a normal, valid address.

What should I know about Amazon Registry and .PAY before registering for BNPL checkout?

Amazon Registry Services operates the .PAY top-level domain. A regional bank can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.