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appfly.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $345 + $245/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $445 + $245/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $2,745 + $245/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about appfly.dot

How can a brand reduce confusion around payment pages for a donation platform?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Does appfly.dot require special hosting?

No. appfly.dot works with ordinary web hosting, redirects, or a landing-page service, just like any domain. You point its DNS wherever you want appfly.dot to resolve. The .PAY suffix imposes no special hosting requirement.

For point-of-sale payments, can I transfer a .PAY LRP domain to someone else?

A .PAY name registered during an LRP may be transferred only to a new registrant that fulfills the same LRP eligibility criteria. For registration or pre-order assistance, start at domain.pay: https://domain.pay/register. Do not buy or sell LRP names without confirming eligibility.

Can appfly.dot be released from reserved during launch?

Some reserved labels are released as part of a launch phase, but only if Amazon Registry Services chooses to open appfly.dot — there's no guarantee for appfly.dot. Monitoring is the right move since registry status can change. Track appfly.dot's status at https://domain.pay/domains.

Are short .PAY names always available for a brand-protection manager?

Short .PAY names are attractive but can be registered, premium, reserved or blocked. Do not assume availability from length alone. Search at domain.pay and verify before building a campaign: https://domain.pay/domains.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.