domain.dot

← All .DOT names

.DOT domain

appearance.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about appearance.dot

As a crypto or DeFi product, why might a .PAY pre-order fail even after I pay?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

How do I avoid duplicate content between appearance.dot and my .com?

Serve real content on only one of them and 301-redirect the other, or use cross-domain canonical tags pointing to the version you want indexed. Without this, appearance.dot and the .com can split ranking signals. Pick the canonical host for appearance.dot and enforce it site-wide.

How do I register loans.pay if it matches my trademark for BNPL checkout?

Trademark owners can register matching .PAY names during the priority/Sunrise path if they meet TMCH/SMD and identical-match rules. Start at domain.pay: https://domain.pay/register. If you are not a trademark holder, use the pre-order path for broader access instead.

How does trademark priority work when registering appearance.dot?

If appearance.dot matches a trademark you hold, you can claim priority through the Trademark Clearinghouse (TMCH) using a Signed Mark Data (SMD) file. Validated marks get first access to appearance.dot during the registry's sunrise phase. Have your SMD ready before pre-ordering appearance.dot.

For crypto payments, how should a regulated fintech think about .PAY and financial licensing?

The .PAY LRP policy does not make owning a domain a financial license. LRP1 eligibility is tied to conducting online payment transactions through an approved Payment Service Provider or third-party payment processor and payment-related use. Use domain.pay for the domain path: https://domain.pay/register; ask counsel about licensing.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.