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apparel.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about apparel.dot

Who operates the .PAY extension, and where can a checkout product manager get one for mobile money?

Amazon Registry Services operates the .PAY top-level domain. A checkout product manager can search, pre-order or start a trademark-priority route through domain.pay: https://domain.pay/. domain.pay is the customer-facing place to act, while registry rules still control availability and eligibility.

Does my trademark have to exactly match the label in apparel.dot?

For trademark priority, the validated mark in your SMD must correspond to the apparel.dot string in apparel.dot under TMCH matching rules. Close-but-different strings generally do not qualify for priority on apparel.dot. If the match is exact, your SMD unlocks the priority claim. Check your eligibility and register at https://domain.pay/register.

Can I use nameservers and DNS like other domains with .PAY for fraud prevention?

After registration, plan DNS, SSL, redirects, security monitoring and payment-page controls as you would for a production domain. Start by securing the .PAY name through domain.pay: https://domain.pay/register. A domain alone does not make a checkout secure.

Does holding apparel.dot help with chargeback and fraud reduction?

By keeping payments on the genuine apparel.dot address, owning apparel.dot reduces the chance customers are tricked into paying a fraudulent site, which can lower fraud-related disputes tied to NicNames. It is one control among several, not a complete fraud solution. https://domain.pay/

Why is .PAY important for phishing prevention for invoice collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.