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.DOT domain
announce.dot
Premium · Available
Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.
Pre-order now
Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.
Own a registered trademark? Fast-track today
Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.
You bring the SMD — we handle the registrar submission during the priority window.
Continue with my SMD
Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.
Continue with full priority
Frequently asked questions about announce.dot
Can a fintech founder use .PAY for a branded payment page for a fintech founder?
Yes. A fintech founder can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.
How do I migrate an existing site onto announce.dot without downtime?
Stand up the new site on announce.dot at a low TTL, validate it on a staging hostname, then flip DNS and 301 every old URL to its match on announce.dot. Submit a change of address in Search Console and keep the old certificate valid through the cutover. Monitor announce.dot for crawl errors afterward.
What is TMCH and why does it matter for .PAY for loan repayments?
TMCH is the Trademark Clearinghouse. For .PAY priority registration, the trademark record must be validated and the registrant needs a matching SMD file. domain.pay can help start the fast-track or submission path: https://domain.pay/register. Begin early because TMCH handling takes time.
How do I know if I qualify for sunrise on announce.dot?
You qualify for sunrise on announce.dot if you own a trademark that matches the label and is recorded in the TMCH with an active SMD file. If you are unsure, domain.pay can help you check before announce.dot's sunrise window. Start at https://domain.pay/register.
Is .PAY a good fit for subscription billing for mobile money?
.PAY can work for subscription billing, account payment, renewal and failed-payment recovery flows. Search brandable options on domain.pay: https://domain.pay/domains. A clear .PAY label can reduce confusion when customers need to update payment details.
Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.