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aluma.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about aluma.dot

How can a brand reduce confusion around payment pages for invoice collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Should I hold a payment license before buying aluma.dot?

You generally do not need a payment license to acquire aluma.dot, though running regulated payment services may require licensing under your own jurisdiction's law regardless of the domain. The .PAY registry validates use, not your licensing status. domain.pay explains current expectations at https://domain.pay/register.

Could a lookalike .PAY domain harm customer trust for rent collection?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can I use aluma.dot as a vanity short link for marketing?

Yes. A concise name like aluma.dot works well as a memorable URL on print, ads, and packaging, redirecting to deeper landing pages. Use 301s and UTM parameters so traffic through aluma.dot is tracked and passes SEO value. Set up the forwarding from /domains.

Can a brand-protection manager use .PAY for a branded payment page?

Yes. A brand-protection manager can use .PAY for a branded payment page if the name is available and registry rules are met. Search the label and choose trademark fast-track or pre-order through domain.pay: https://domain.pay/.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.