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allures.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $940 + $840/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $1,040 + $840/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $3,340 + $840/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about allures.dot

How can a marketplace use a .PAY domain when choosing cloud.pay?

A marketplace can use .PAY for seller payouts, buyer checkout, escrow, billing or payment support flows. Generate and verify names through domain.pay: https://domain.pay/domains. Choose a label that customers will recognize as official and safe.

Does pre-ordering allures.dot affect any other names I want?

A pre-order for allures.dot is independent of other names, so you can separately queue additional .PAY candidates without affecting your allures.dot request. Each pre-order reserves its own place in line. Browse more options at https://domain.pay/domains and order at https://domain.pay/register.

Why is .PAY important for phishing prevention for a checkout product manager?

.PAY is sensitive because it signals money movement, so lookalike domains can confuse customers. Check your exact brand and obvious variants at domain.pay: https://domain.pay/register. Registration is one brand-protection layer, not a full anti-phishing program.

Can holding allures.dot stop QR-code payment scams using my name?

Owning allures.dot denies scammers the real allures.dot address that QR-code scams often imitate, so a fraudulent code cannot resolve to your genuine payment name. It weakens the scam without fully eliminating QR fraud, which still needs customer awareness. https://domain.pay/register

Can I move a .PAY domain between registrars for online checkout?

Transfers may be subject to registry, registrar and phase-specific rules, especially for LRP names. Start with domain.pay for the registration path and confirm eligibility before any transfer plan: https://domain.pay/register.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.