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allure.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $10,500 + $10,500/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $10,700 + $10,500/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $13,000 + $10,500/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about allure.dot

Why might a .PAY pre-order fail even after I pay for loan repayments?

A .PAY pre-order can fail if the name is registered earlier, classified as premium, reserved, blocked, refused by registry policy or lost to another faster submission. Search and order through domain.pay: https://domain.pay/domains, and review its credit/cash-refund options.

Should a school use allure.dot for tuition and fees?

Schools can collect tuition, lunch money, and activity fees on allure.dot, giving parents one trusted place to pay. A clear .PAY address cuts down on misdirected payments and support emails. Reserve it at https://domain.pay/register.

What does the $100 .PAY pre-order cover for BNPL checkout?

domain.pay lists standard .PAY pre-order service at $100 for a first-day attempt, with separate premium fees if the registry classifies the label as premium. See the current pricing here: https://domain.pay/pricing. Failed attempts are covered by the stated credit/cash-refund options.

Is allure.dot cheaper if I skip trademark priority?

The standard pre-order for allure.dot is listed at $100, while trademark-priority for allure.dot may carry different fees because it follows the registry's priority pricing. Skipping priority simply uses the standard pre-order path. Compare costs for allure.dot at https://domain.pay/pricing.

How exact does my trademark need to be for a .PAY Sunrise registration for loan repayments?

.PAY Sunrise follows identical-match rules for the trademark text, including how spaces and some special characters are handled. Do not guess the label; check it through domain.pay and use the trademark path if eligible: https://domain.pay/register. A valid TMCH/SMD record may be required.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.