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allura.dot

Premium · Available

Open to everyone

Pre-order — be first in line

from $2,800 + $2,800/yr renewal

Pre-pay to reserve a first-day registration attempt. We attempt to register on the first day of broader availability — projected around February–March 2027.

Pre-order now

Not guaranteed. 100% credit toward another domain (or 80% cash refund) if unsuccessful.

Own a registered trademark? Fast-track today

Register inside the .DOT priority window instead of waiting. Premium retail fees still apply on premium names.

I have a TMCH SMD file

from $3,000 + $2,800/yr renewal

You bring the SMD — we handle the registrar submission during the priority window.

Continue with my SMD

I don't have TMCH/SMD yet

from $5,300 + $2,800/yr renewal

Full priority package — lawyer-supported TMCH submission, SMD issuance, registrar handling.

Continue with full priority

Frequently asked questions about allura.dot

Can I browse alternative .PAY names if my first choice is taken for mobile money?

Use domain.pay to search the live label and review already-registered .PAY examples: https://domain.pay/domains. If your first choice is already registered or not available, domain.pay can help you browse alternatives or pre-order a different name.

Can I monitor attempts by others to register allura.dot?

Recording your allura.dot mark in the TMCH triggers Claims Service notices when someone tries to register matching names like allura.dot during the relevant period. Combined with ongoing brand monitoring, this helps you react quickly to impersonation attempts. The surest step is still to register allura.dot yourself. https://domain.pay/register

As a donation platform, when does the .PAY Trademark Claims period run?

ICANN currently lists the .PAY Trademark Claims period from February 1, 2027 to May 2, 2027. For practical registration action, check your preferred label and pre-order path on domain.pay: https://domain.pay/register.

How does allura.dot ownership help during a brand dispute?

If NicNames already owns allura.dot, there is no name to dispute, which eliminates the cost, delay, and uncertainty of a UDRP-style proceeding. Prevention through ownership is far stronger than recovery after the fact. Lock in allura.dot at https://domain.pay/register.

As a travel booking brand, can I pay for a .PAY pre-order by card, wire or crypto?

domain.pay supports common payment paths including card, wire and crypto-invoice options as listed on the site. Start with the pricing page and checkout flow here: https://domain.pay/pricing. Payment does not guarantee registration; it reserves the applicable service attempt.

Availability is checked live and re-verified before payment. Pre-orders are first-day registration attempts — registration is not guaranteed; 100% credit toward another domain (or 80% cash refund) if unsuccessful.